During the 68th Conference of the German science- and business-oriented Schmalenbach society in Dusseldorf on September 23rd, the prestigious Schmalenbach PhD thesis award was granted to Dr. Christoph Seebach, a former PhD student of Prof. Roman Beck. The jury gave the 10,000 Euros award to the social media analytics thesis since it illust
rates the change in decision making in management and the transformational force of IT in business in a rigor and relevant way. It was the first time that the Schmalenbach society granted the prize to an information systems dissertation.